SEO – Search Engine Optimization


What is SEO?

Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc).

Whether or not your website will appear among the top results for a particular keyword depends on as much as 200 factors.

What is the Best Search Engine?

It’s not hard to believe that Google has the largest number of search engine users (64% of total), followed by Microsoft sites such as Bing with 20%, and then Yahoo with about 13% [source]. Certainly, in order to get the most organic traffic, your primary aim should be to rank well in Google.

Most of the time, rankings in Yahoo and Bing increase side by side with google. If you’re climbing up google’s organic listings, chances are you’re also improving on Yahoo and Bing.  While this is not necessarily true in all circumstances, it is important that you focus on writing highly optimized content and put SEO best practices in place to increase your changes.

Keep in mind that the best strategy is to have traffic diversity.  This means that the source of your website traffic should be coming from the search engines as well as YouTube, social media websites & other ranked websites.  Employing this strategy means that even if you are not ranking in one search engine you’ll have enough traffic coming from other sources to guarantee your ROI.

Keyword Research

If you’re launching a brand new site, the first thing you should do is your homework by researching the best possible SEO Search Engine Optimizationkeywords for your brand, services or products.  With this keyword research, you will be able to write the quality content that will organically move your website to the top of the SERPs.  The next step would be to fill in the appropriate Meta Data of your website title, description and keywords.  Then you need to index your site on all the search engines. For this, you’ll have to sign up for Google and Bing webmaster tools and enter your site’s xml sitemap. This way, your current webpages, and the ones you’ll add in the future, will be automatically indexed in the search engines. You will then need to sign up for Google Analytics so that you can start collecting data on your site visitors.  From this data, you will be able to analyze what is happening with your website and tweak pages to meet the needs of your customers.  It is that simple.  This is not a difficult thing to do and anyone can do it.

So why do SEO companies charge so much to do this work? SEO is a very time consuming process but when done correctly you can generate traffic to your website for years to come without doing anything!  Based on the keyword research you will know how easy it is to rank on the first page of the search engines.  This in turn will also determine how much you will need to spend to make it happen.

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